Improve website search results in Google

Every day millions of people search online for products and / or services,
but are you taking the right steps to ensure that your website is found?

We have all been there, from searching for brand clothing to finding a reliable installer,
The first place we go to find what we need is Google.
So if you want your company’s website to be displayed as the solution to the needs of your target audience,
You must do everything to be on the first page in the Google search results.

Search engines crawl the web by gathering information to index millions of web pages every day.
Although your site is likely to be discovered by Google without doing anything,
You can speed up the indexing process by sending your site to Google.

You can resubmit your site every time you make a change.
This keeps Google informed of important updates to ensure that the latest version of your site is accurately indexed.

Select the correct keywords

Keywords are words and phrases that set the tone for the content of your site.
These are generally the most common words that you use in your titles and text to determine what your site is about.
When Google searches your site, it takes over the commonly used words and uses them as “keywords” or content directions to rank your site pages accurately.

The content of your site can make or break it, regardless of whether your desired audience will find you.
That is why it is essential to select the right words and phrases in the content of your website and SEO settings.
When you write the content on your site, factors such as location and niche business offers can play a major role in the exact terms that you want to use.

Here is an example:
Let’s say you’re a pastry chef. In some parts of the country, a word like patisserie may be used more often than confectionery,
which means that you have to adjust your content accordingly depending on your main target group.

Use the Google Keyword Planner to find ideas for the keywords that are most relevant to your business.

The keyword planner is a useful tool for learning what people are looking for in your area and allowing you to find your own relevant keywords to add to your site’s content.

Once you know which keywords you want to use, you can integrate them into the titles and text of your site.
Make sure that they naturally flow into the content and avoid entering keywords, do not use excessive use of keywords in your text, as Google can punish you.
With so many factors about keyword selection, you want to do some extra research to make sure you’re right.

Did you know that: the content that is displayed in the results of search engines is not always taken directly from the content of a website?
Called meta titles and meta descriptions, the text that is assigned to your site on search engines can be modified to give those unfamiliar with your business a deeper understanding of what your website has in store.
Meta tags must therefore be added to every page of your site. Think of your meta tags as short introductions that tell people about your site pages about search engines, a bit about you.

When you add meta tags, keep in mind that this text will appear in Google search results and be viewed by potential visitors when they decide whether or not to visit your website.
We have great tips for creating the perfect meta tags for your site in this article about writing a title that Google will love.